Hero reward
Apparel
Keep Live Music Alive tee
Marshall's limited tee.
From1,000 pts
A Premier brand partner proposal
Marshall × Propeller Premier
Marshall was born on the small stages of grassroots venues. Propeller's audience is the crowd in front of those stages: music fans who show up for causes. This proposal makes Marshall a Premier brand partner, with Marshall gear in our rewards catalog, a Keep Live Music Alive 101 course, and new actions that reward fans for supporting independent venues.
The audience
Platform totals from Propeller as of October 28, 2026. Propeller works with artists like Chappell Roan, Noah Kahan, Brandi Carlile and Gracie Abrams, and with festivals and venues including Bonnaroo, Outside Lands, Austin City Limits and Red Rocks.
How Propeller Premier works
Premier members commit to recurring giving for a cause they care about. In return they earn points they can spend on products and experiences from brand partners like Marshall. After they join, they can earn more points by taking actions, with no extra giving required.
A fan picks one of our Membership Clubs. These include Noah Kahan's Busyhead Project, Brandi Carlile's Looking Out Foundation, Jack and Rachel Antonoff's The Ally Coalition, Kid Cudi's Big Bro Foundation and many others.
Welcome bonusEach recurring gift adds points to their balance. They don't need to do anything.
Every monthThe longer someone stays a member, the more each month earns. Loyalty milestones unlock bonus points.
Milestone bonusesFollow a nonprofit, sign a petition, volunteer, take a 101 course, go to a show. Each action earns points.
No extra givingMembers spend points on Marshall headphones, speakers and Keep Live Music Alive tees.
Shipped or by codeGiving gets them in. Actions keep them coming back.
The recurring gift sets a baseline balance. Actions are where Marshall comes in: every course, session and show adds points, and each one brings the fan closer to the brand and the venues it supports.
Marshall in the Premier rewards catalog
Marshall would join Yerba Madre and Good Dye Young as a featured Premier brand partner, with its own brand page, catalog placement and promotion in email and social. Members spend points on the gear.
Marshall's limited tee.
Marshall's on-ear icon with 100+ hours of play. A good everyday headphone for a fan who wants one.
A portable speaker for the pre-show and the ride home. Waterproof and loud.
Noise-cancelling earbuds. A mid-tier reward that members reach within their first year.
A home speaker with the amp look. A top-tier reward for long-standing members.
Products and point costs are examples. Marshall chooses the products, variants and reserved quantities. The tee is currently exclusive to Marshall Amplify members, so we'd agree on a Premier version or access route.
Your brand, introduced · Keep Live Music Alive 101
Every Premier brand partner gets a "Meet your brand" story. For Marshall, that story is Keep Live Music Alive. A short course teaches fans why grassroots venues matter and how Marshall supports them.
Venues featured in the course
These are real spaces Marshall supports.
New Premier actions
These actions turn Keep Live Music Alive into something fans do. Each one earns points without extra giving and sends people toward independent venues and Marshall's content.
This is the main action. Members earn points every time they see live music at an independent or grassroots venue. It moves fans and money straight into the rooms Marshall wants to protect.
Members earn points for each episode they watch, with a bonus for finishing the series. Episodes feature bands including Sweet Pill and Planta Industrial in legendary closed venues.
Members earn points for completing the course.
Download the Keep Live Music Alive poster, put it up in your venue, workspace, rehearsal room or out in the wild.
Instagram and TikTok follow actions that keep members connected after they redeem.
Members add their name to a petition supporting independent venues, such as fair ticketing or local policies that protect music spaces. Propeller and Marshall choose the petition together.
Point values are examples for discussion.
How the partnership works
Choose products or bundles and reserve stock for the drop. Marshall provides $7,500 MSRP of headphone & speaker products per quarter.
Catalog placement, a Marshall brand page, and email and social promotion planned together.
Members redeem points. Marshall delivers by shipping or with a store code.
The 101 course, Dead Venue Sessions and venue actions build a deeper connection.
Reports on redemptions, course completions and views.
After a member redeems their Marshall product, they get an email driving them to sign up for Amplify, Marshall's membership program.
Music fans who act on what they care about.
Keep Live Music Alive becomes something millions of fans can do, beyond something they read.
Fans spend real time with Marshall's story, its sessions and its venues.
Items, variants, reserved quantities and replenishment.
Point costs, geography, per-person limits and expiry.
No partnership fee for early partners. Marshall supplies product. Launch and approval dates.
Giving Tuesday · December 1, 2026
Join a lineup of artists and brands on the biggest giving day of the year. Marshall brings the gear and the mission. We bring the promotion and the fans. Early partners pay no partnership fee for a limited time.
Agree on the scope: catalog products, the 101 course and the venue action.
Choose products, set point values, confirm fulfillment and share creative assets.
Launch the Marshall catalog drop, course and actions on Giving Tuesday.